5 Effective Ways to Use the Business Model Canvas

  • Lessons: 5
  • Videos: 10
  • Downloads: 2
  • Assessments: 0
  • Podcasts: 0
  • Interviews: 0
  • Consultant Moments: 1
  • 90 mins
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What's this course about?

Following the publication of Alex Osterwalders book ‘Business Model Generation’ back in 2010, the ‘Business Model Canvas’ tool has enjoyed a whirlwind journey of users around the world from startup entrepreneurs and academic students to the most senior corporate executives in some of the largest organizations in the world. As business designers we’ve employed the use of this business design tool literally thousands of times within real world customer environments. Like any well designed visual tool it can bring clarity, alignment, understanding and a common language.

This course is a fast pass to the basics skills that are necessary to take advantage of the ’Business Model Canvas’ as a powerful business design tool. We will share our years of experience in the form of our 5 favorite and most impactful ways to use the tool. Enjoy!

What will you be able to do after the course?

  • Assess the effectiveness of your current business model
  • Describe the 9 building blocks of the tool, how they relate to each other
  • Explain how you go about zooming in and zooming out of detail when using the tool.
  • State some simple rules that you should not compromise when using the tool.
  • Explain how to use the tool to map your current state business model
  • Explain how to use the model canvas as an Innovation tool
  • Explain how to use the model canvas as a resource Planning tool
  • Explain how to use the model canvas as a ‘making it Real’ tool
  • Explain how to use the model canvas as a Storytelling tool
  • Describe how and where you can start to apply the use of this tool.
  • Reflect key learning points.

5 Effective Ways to Use the Business Model Canvas

  • Lessons: 5
  • Videos: 10
  • Downloads: 2
  • Assessments: 0
  • Podcasts: 0
  • Interviews: 0
  • Consultant Moments: 1
  • Approximate Time: 90 mins

Course Description

Following the publication of Alex Osterwalders book ‘Business Model Generation’ back in 2010, the ‘Business Model Canvas’ tool has enjoyed a whirlwind journey of users around the world from startup entrepreneurs and academic students to the most senior corporate executives in some of the largest organizations in the world. As business designers we’ve employed the use of this business design tool literally thousands of times within real world customer environments. Like any well designed visual tool it can bring clarity, alignment, understanding and a common language.

This course is a fast pass to the basics skills that are necessary to take advantage of the ’Business Model Canvas’ as a powerful business design tool. We will share our years of experience in the form of our 5 favorite and most impactful ways to use the tool. Enjoy!

What will you learn?

  • Assess the effectiveness of your current business model
  • Describe the 9 building blocks of the tool, how they relate to each other
  • Explain how you go about zooming in and zooming out of detail when using the tool.
  • State some simple rules that you should not compromise when using the tool.
  • Explain how to use the tool to map your current state business model
  • Explain how to use the model canvas as an Innovation tool
  • Explain how to use the model canvas as a resource Planning tool
  • Explain how to use the model canvas as a ‘making it Real’ tool
  • Explain how to use the model canvas as a Storytelling tool
  • Describe how and where you can start to apply the use of this tool.
  • Reflect key learning points.

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