Do Tank Webinars
What's Your Story?
About the webinar
During this 1 hour webinar, Matt took us on a journey through a ‘human-centered design’ approach to building amazing stories. Storytelling is essential to build creative strategies, aligned teams, resonant messaging, business model innovation, and champions for your cause. This approach will help you think through the value that you provide and how to grow relationships in uncertain times such as these.
The value proposition of storytelling – how it helps you convince people of a point of view, secure resources & buy-in, build trust, simplify complexity, energize teams, and inform people.
The elements of a great business story that appeals to ‘the head, heart, and eyes’.
The design tools (that you can download and digitally experience) that you can use with your remote team to empathize with your audience and build a story that soars.
Matt Kelly is a Partner and Business Designer at Do Tank, based in Chicago, who has been part of the team since its formation in 2014, and is responsible for our office in Chicago. He assists organizations with alignment and clarity about the current state of their business, competition, economic challenges, and vision for the future.
Matt has over 10 years of experience overseeing the lifecycle of complex organizational development activities. Defining project scope with stakeholders, he is skilled in facilitating synthesis of multiple perspectives into a clear strategy and plan for action. Matt has an undergraduate degree from the University of Chicago and an MBA from the University of Illinois at Chicago.